Mobile messaging is an essential form of communication. It is one that every person, business, and organisation must use. Everyone who has a mobile phone uses text messaging nowadays. This is because it is such an easy way of communicating with friends, family, and acquaintances. We all use it on a personal basis, but what about businesses? Does your business or organisation use SMS to communicate with your customers, clients, or members? Furthermore, why do businesses need to use it?
Fasting growing Marketing Channel
The power of mobile messaging is increasing on a daily basis. By the end of 2017 over 41 million consumers were opting in to receive communications from businesses via this marketing channel. Furthermore, by 2020 it is estimated to reach over 49 million. These figures show that mobile messaging is the fasting growing marketing channel in the UK and the most appetising for businesses to use.
Higher Response Rate
Research has shown that the average response rate for a bulk SMS campaign is 32%. In contrast to that, the peak response rate for emails is less than 23%. This does not even take into consideration how long it takes a person to read an email compared to a text. Also note that customers read over 90% of text messages within the first 3 minutes of receiving them! How long does it take you to read all your emails? Do you even open all of them? Emails are important, but texts are proving to be an even more effective means of communication.
Here to Stay
The trend today is mobile messaging. It is not just for personal use. It has been proven to be essential for businesses as well. There is an incredible amount of exposure available to all businesses and organisations, if they will but use text messaging. What about you? Are you using it?